Congrats to Phillips - time to leverage the Internet
Nice win in the 33rd. Though the election activity was little more than a blip on the radar screen of the electorate, otherwise consumed with soccer, yardwork or other busy Saturday schedules, the Phillips team certainly did their part to attract those who would come (only about 100 from Fairfax!).
Obviously, now's the hard part, and money's a problem. We'd recommend her team and the entire republican party looking very closely into beefing up the online presence, through a significant and professional application of "northern virginia search engine optimization and marketing" - getting the message, position, rebuttals and everything else out there to the online crowd is evidently slow-to-recognize by the republican crowd, as evidenced by today's Washington Post article ("Online, GOP is Playing Catch up). There's a lot that can be done to match and beat Herring in cyberspace, for very little actual money. Note that he's likely to do this too, having the advantage of incumbency in search engine rankings (which take a while to evolve).