Monday, January 05, 2009

Loudoun Chamber Helps Revive Redskins Marketing Partnership‏

This just in from the Loudoun Chamber of Commerce:

Heeding the Loudoun County Chamber's call to reconsider and ultimately approve a proposed marketing partnership with the Washington Redskins, the Loudoun Board of Supervisors has formed an Ad Hoc Committee to revisit the proposal and resubmit it to the Board in early 2009.

Last month, the Supervisors rejected a plan to partner with the team to market Loudoun for visitor travel and brand the County as the "Home of the Redskins," gaining valuable exposure before a worldwide audience of Redskins and National Football League fans.

In recognition of the Chamber's leadership to revive this proposal, the Supervisors granted the Chamber an advisory seat on the Ad Hoc Committee, joining four Supervisors and representatives of the Loudoun Economic Development Commission and Loudoun Convention and Visitors Association. The Committee held its first meeting on December 30th, where it was clear the Committee is focused on seeing this innovative marketing partnership approved by a majority of Loudoun's Supervisors.

The Redskins Ad Hoc Committee's next meeting is on Wednesday, January 7th, at 1 p.m., in the Purcellville Room at the Loudoun County Government Center. The public is invited to attend.

If you are interested in seeing this marketing partnership adopted, please contact your representative on the Board of Supervisors. (Names and e-mails listed below). You also may speak directly to the Board by attending a bi-monthly Public Input meeting, next scheduled for Monday, January 5th and 19th at 6:30 p.m. in the County Government Center in Leesburg.

  • This marketing partnership offers Loudoun County a creative opportunity to leverage the worldwide reach of the Washington Redskins and the National Football League.

  • Promoting Loudoun as home to the most valuable sports franchise in the U.S. will generate significant exposure to attract visitor spending and business investment.

  • The county's investment comes from the restricted funds that must be used to market Loudoun as a visitor destination and are generated from non- residents who stay in local hotels.

  • In this time of declining tax revenues and increased budget deficits, Loudoun needs an aggressive marketing strategy to attract visitors and business investment, to expand the commercial tax base and reduce the burden on businesses and residents.

We'll also point out that an "aggressive marketing strategy" won't be complete without significant and unique Loudoun Internet Marketing and Social Media expertise.

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