Thursday, February 26, 2009

Social Media for Loudoun Businesses - Chamber of Commerce Newsletter

(As also published this month in the Loudoun Chamber of Commerce Biz Connect newsletter)

 

As the Obama administration settles into office this year, what’s described as the “most connected ever” group of leaders are quickly focusing on how to leverage the groundswell of “social media” use and expertise demonstrated by the campaigns. Social media, proven useful in politics, is rapidly being adopted by students and families, and is dramatically changing the landscape of traditional news reporting. But is it good for business, here in Loudoun and Northern Virginia?

 

Social media may be difficult to define, but you’ll know it when you see it. It’s about talking back to the web, sharing your opinion, and participating in a multimedia dialogue among interested people in public – anonymously or not. There are many styles of online conversation and tools – from those focusing on photos or videos (like “Flickr” and “YouTube”), to reviews (like Yelp”), to those focusing on profiles, expertise or favorite bookmarks (i.e. “Facebook”, “LinkedIn” and “Delicious”). For business owners and employees, the prospect of engaging customers in a public, un-moderated dialogue (that can’t be erased) can be daunting. Local businesses typically aren’t used to this – but it’s already an expectation of most online customers.



Read more at the Loudoun Times...

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