Loudoun Social Media in Tourism Symposium - #SOMET

The Social Media in Tourism Symposium’s first annual in-person conference was a fantastic event last week in Ashburn’s Embassy Suites – Dulles North. The event location here in Loudoun County, VA was the result of a tough “virtual” challenge, including online voting through social media (Facebook) over the Summer – out of 27 eligible sites included in the voting, and with finalists including Nashville TN and Portland, OR, Loudoun County came out the winner! Over 100 destination marketing organization employees, supporters, evangelists, industry experts and supporting media are collaborating and learning this week about topics ranging from “What Happens in Loudoun County, VA goes on YouTube and Flickr” to “How to Measure Your Tourism Organization’s ROI”. Our local hosts, the Loudoun Convention and Visitor’s Association, a.k.a. “DC’s Wine Country”, provided lots of guidance and insight, as well as overall fabulous representation of the County to the rest of the country.

The event itself was fully marketed, promoted and organized online, using Facebook, Twitter (search for the #SoMeT hashtag), and other channels.

Here's a great recap on the event - by Jenny Matheny, and here's another - by Bill Geist.

Thanks to all the participants and organizer for making this event a great success, and helping highlight Loudoun County, VA as a premier tourism destination, along with the rapidly-growing Loudoun online marketing and social media scene!



Jeremy Harvey (LCVA) and Dorri Morin (Loudoun DED) - Loudoun Social Media Hosts!

Getting Social with Loudoun.gov

Today’s Loudoun Economic Development Commission, Membership and Business Retention Committee (MBRC) meeting officially earned Loudoun, its residents and businesses their “Gov 2.0 street cred” on the Internet. An official Department of Economic Development (DED) strategy, roles and supporting cast are in place, the SEO and website analytics are turned on, the chicklets are published, a “badge” is under development, and the Loudoun online SoMe scene is now fully engaged by its local government. What’s it mean, even down here in SoLoCo?

Some of the beginning goals, per the DED, are to “increase our engagement and influence with our target audiences (initially Loudoun’s existing business community) – to build credibility…to create more advocates for our efforts…tracking the sentiment of our interactions…as we intelligently execute..our organic foray into social media..beyond our traditional communications channels…” Some of the channels that are already reaping rewards include Loudoun’s LinkedIn and Facebook groups, Twitter accounts and YouTube channel – serving up content ranging from DC’s Wine Country productions to Public Information Office announcements and Loudoun Farms discussion. From this catalyst of Internet activity should emerge a much more integrated, collaborative, helpful and ultimately rewarding community network of online Loudoun business stakeholders, driving the ideas, conversations and eventually investment into Loudoun’s shared economic recovery engine.

It’s interesting that “Phase 1” of the LCDED SoMe initiative was launched this April, at about the same time that an equally appealing approach to regional, yet hyperlocal journalism put up its first blog entry, over at TBD.com. This collaborative online news effort under the Albritton flag is harnessing the community reach and brainpower of nearly 100 blogs and a team of SoMe-savvy journalists and community managers who are, as they say, “determined to report news that’s important to our community; determined to develop a prosperous business model; determined to engage the community in our stories..”

So, there’s quite the perfect storm developing for local businesses, organizations and residents, for successfully leveraging their energy, assets or simply tax dollars into real-time ROI that matters. How might it work? Let’s say you’re a growing Dulles South area business, like the mainstay family restaurant in South Riding, the local Insurance Representative or Spas and Game Tables merchant in Chantilly, or a favorite Roofing Contractor, HVAC services provider in Sterling or Ashburn handyman. You want not only to promote your business online, but find new customers and get more involved in the local community – benefiting both your business and the residents nearby. Contribute something interesting, useful into the SoMe community, and it’ll spread quickly, with both intended and unintended benefit. Tell a story – for example, your last expert job or special event was particularly satisfying and well-received, with testimonials, and “it just so happens that this success will soon be parlayed into expansion plans in terms of community support, new employees or enhanced products and services”…it’s called “contextual advertising”.

The important part is to self-publish into these developing and synergistic “nodes” of the government-business-media network, through comments, wall postings, tweets, whatever – your YouTube posting link and Visit Loudoun Facebook comment may get retweeted by @loudoun, discussed by members of the Loudoun EDC LinkedIn group and noticed by a future supplier, employee or alert hyperlocal journalist. The result? More credible word-of-mouth referrals, actual business and overall positive sentiment about a Loudoun-centric, socially-active business and its clientele. Maybe the Donald could live-tweet a golf round at his newly-designed Loudoun golf course.

Loudoun Economic Development Social Media Poll

Here's a quick Poll regarding what's the best social media/new media forum to leverage for supporting Loudoun County Economic Development...see current discussion on LinkedIn or Facebook.

Note this Poll's results will be aggregated across a number of different sites; results to be posted in a few weeks!

Take the Poll

Loudoun Social Media - Business Community Channels

As the Loudoun New Media experiment grows, I'll point out that there is actually strategy in play, one that's taking shape and getting executing rapidly as a result of the "Open Government Directive". I'll start laying out the strategy through some upcoming blog postings, but suffice it to say, the strategy includes utilization of ANY and ALL social/new media channels that may be relevant. Different channels and social media tools are more or less useful for different purposes. Basically, we should use what we have, that works, as it's intended to be used.

(By the way, as this EDC activity is business-focused, similar initiative can and is starting for other interests...who'd like to start a Dulles-Loudoun Social Media Club? In the same manner as the DC Social Media Club...)

For example, tweeting is very different than blogging, which isn't really the purpose of LinkedIn.

Note that I'm writing this as a blog, vs. a discussion item, though the content automatically ends up in many other social media channels and search engines (by design). Try it now - search for "made in loudoun" in Google...

So, there are several new media channels available now that can reflect this Loudoun New Media Group's initiative - and that will be increasingly integrated and cross-referenced over time. Below is the list, with some guidance for use:

* Warning - some technical content and terms ahead; all part of the learning experience :) *

LinkedIn - "Loudoun" group - for brief discussions, relationship management, news and information updates; very professionally-oriented - this is the "Master Contact List" so to speak, of our core group, and most EDC/MBRC Social Media Subcommittee news will start here. Note that group updates and discussions aren't easily (nothing's really private on the Internet) publicly accessible or indexable by Google - but "Status updates" are.

Facebook - "Loudoun" Fan Page - for social interaction and brief status updates; a bit more entertainment-oriented, casual and personal, can grow quickly, and will likely include a lot more "accidental tourists"

Twitter - "Loudoun" account, "Loudounbusiness" Twitter List - this is set up to automatically relay tweets from members who provide me their Twitter ID. (There are several other Twitter accounts that will relay information and news about this initiative, to other microblog formats (like Google Buzz); all to spread the word!). If you post about our Loudoun Social Media experiment, be sure to use the hashtag #madeinloudoun or #loudounbusiness!

Wikia - "Loudoun" page - this is a "Wiki", which is a great place to collaborate on building "encyclopedia-style" information pages; anyone can edit/update, and there's lots of good collaboration and some document management. This is a good place to start (it's brand new) a repository of information, documents and links (so long as you don't mind learning "Wiki" editing skills), and is a "industry-neutral" site. Some material here might actually be better stored over at "Loudounpedia", a wiki started under the auspices of the Loudoun librarians.

GovLoop - "Loudoun" group - this is a Ning-powered Social Media collaboration site intended to bring government employees together with the public, for purposes of collaboration on government services and initiatives. At the end of the day, this may be truly the right "home" for most collaboration, relationship-building, and information sharing - though the current theme of our experiment is more business than government-focused, and therefore a future public/private initiative for the purpose of supporting Loudoun general government activities might be better suited....time will tell.

Blogs - most significant, user-generated content that are in narrative, research or article format really should be published on a blog (as a blog entry, or as comments to someone else's), or at least on a website that auto-generates RSS feeds of the content. Several local blogs are available I can post your article to (if you don't have your own blog); including "Gateway to Loudoun" and "Made in Loudoun", and "Northern Virginia Business News, Loudoun". Some of these are being automatically populated with streams and content from other sources, including this group. In any case, if you post a blog entry, be sure to let me know the RSS feed, so that I can make sure entries on this topic are automatically pulled into our other social media channels, and shared with everyone.

Email - do you simply want to email info to the group? Two ways to do it, such that it spreads through our channels....One is to post a discussion item in LinkedIn; that gets sent out in email updates to those who subscribe. Second is to let me know you'd like to - and I'll hook you up with access to Loudoun.Posterous.Com - it automatically accepts emails (with multimedia!) and publishes as a blog. Since this is a "New Media" initiative, I believe we'll try to avoid traditional email lists.

Myspace - you know, I'm just not going there for this particular initiative...

Multi-media - Just use the tag "Made In Loudoun" or perhaps "Loudoun Business Community" in photo-sharing sites like Flickr or Photobucket, and if you find you've got video to upload, tag it in the same manner.

There are lots of other possible choices, tools and forums, and probably lots of other places you may personally communicate with others, using new or social media. Just let me know the RSS feed of these places, along with some direction regarding how the right material can be identified, and we'll get this content pumped into the Loudoun new media machine!

Loudoun County Marketing and Business Retention - Awash in Unrealized Opportunity

This week's Loudoun County Marketing and Business Retention Committee meeting (the MBRC is a part of the Loudoun County Department of Economic Development, or DED) was quite interesting, with many discussions revolving around the status of Loudoun's marketing efforts to attract "heads in beds" as well as new business investors.

What was missing, from our perspective as a Loudoun-based professional Internet Marketing firm, was a concrete marketing plan and progress report with measurable performance indicators and objectives, that most businesses typically use to gauge the effectiveness of their integrated online and offline marketing and communications efforts. While the Loudoun County Visitor's Association (LCVA, a non-profit association mostly funded by the DED, as "primary programmatic element of Loudoun's travel and tourism promotion") is doing a fantastic job of creating online web-based marketing material and beginning to leverage social media/Web 2.0 tools (follow @visitloudoun), there's quite literally no similar effort or investment (in our opinion) for doing the same online to promote Loudoun's non-tourism related business community.

Here's the interesting tidbits we learned:

- The MBRC has recommended that the DED fully fund the LCVA for the upcoming fiscal cycle - this is a good thing, and frankly funding should be increased - though making sure that the LCVA capabilities and programs are executed in a way that they can be integrated and reused for other DED programs, the Small Business Development Center (SBDC), and the Chamber of Commerce.

- The Loudoun County Chamber of Commerce 2010 Public Policy Positions paper, regarding Economic Development, was discussed and generally received approving remarks - though we'd suggest the word "Internet" or "Online" be used once or twice. The paper does recommend twice that "measurable performance goals and metrics" should be developed and implemented, and that Loudoun leverage in its marketing the "County's strongest economic assets, including industry sectors where Loudoun possesses a clear competitive advantage". Absolutely correct.

- "Rural Tourism" initiatives should be moved to the LCVA program - this is also a good idea, as LCVA is in name a "whole county initiative".

- Loudoun's got over 4 and 1/2 years worth of vacant buildings, and it evidently costs more to provide residents with Government services than businesses - this "upside down" and otherwise bleak indicator of the economy is actually an marketing opportunity waiting to be leveraged, i.e. Loudoun's competitiveness in the DC region in terms of low-cost, accessible and environmentally-attractive places to work and recruit employees.

- One of the MBRC/DED's biggest priorities is to do a better job recruiting new businesses to the county, overcoming the persistent perception that Loudoun's incredibly difficult to do business with...what was particularly interesting about this discussion, was that despite this perception, there really are very good examples of business investment success, and very real methods and routes to successfully purchasing and operating properties in the County - these examples and information, however, are simply not marketed.

- The initial foray by LCVA into online marketing and social media is well-received and is evidently generating positive economic impact, but can be much more aggressive and infused with professional Internet Marketing and Social Media ROI tracking methodology...for example, there were "0" new subscribers to the Industry eNewsletter in September; sales numbers were significantly down this quarter because (in part) of the absence of a sales person (an online sales campaign can be much more self-propagating); there appeared to be no online paid advertising at all; overall "IT Marketing Economic Impact" was down nearly 10% since last year; and there was "no data" by which to judge economic impact of the social media activity.

- There was discussion regarding the many events recently held or being planned, including a "Teacher's Internship Project", a "Vendor Opportunity Fair", the "Breakfast of Leaders", etc...but these events simply aren't marketing or published effectively using available online tools and outlets (just try to find them using Google; one meeting attendee remarked that the Local and Regional Media outlets simply don't provide as much coverage of Loudoun/DED-related news as they should).

- There was much other discussion about "print-based" marketing and signage associated with existing or planned rest stops (to be re-opened, according to our new Governor!), visitor's centers and other community centers - all good things, but with low ROI compared to online methods.

In all, we'd classify the road ahead for the DED and MBRC as "awash with overwhelming and real opportunities for professionally-managed success, use of Internet New Media, and immediate tactical collaboration with the local business and technology community".

Loudoun County HyperLocal News Online – What’s Next in Loudoun Social Media and Blogs in Suburban Washington DC

Quite a lot of news, analysis and conferencing has been going on lately about the challenges of the traditional news community, both online and in print. The advances of “citizen journalism” catalyzed by Internet social media tools like Twitter and real-time search are contributing to far-reaching outcomes - from the demise of long-lived newspapers like Colorado’s Rocky Mountain News and the shuttering of the Washington Post’s hyperlocal LoudounExtra.com experiment, to interesting conversations at the recent REBlogWorld and DC Twitter Conference regarding both opportunities and competitive animosities between journalists and bloggers competing for online “eyeballs”.

When we first moved to Loudoun County in the late 90’s, comprehensive local news was an afterthought to the large newspapers and regional broadcast media, and seemed mostly relegated to the entrenched local papers like Leesburg Today and the Loudoun Times. Of course, the citizen and business population was quite lower, too. Actual or “near real time” news was only gained via local radio and special TV reports, perhaps a radio-shack emergency band scanner, and the growing proliferation of neighborhood online chat, discussion and email groups. Very few non-personal blogs existed, but picking up the phone was still useful to contact local authorities and reporters.

Today, our “situational awareness” of local and regional events is multi-channel and immediate, and can be filtered to precise interests, sources or level of abstraction. This past Friday night, for example, large explosions permeated our neighborhood – a bit odd for this time of year, but immediately provoking both memories of a deadly natural gas explosion in 1998 and our latent, persistent homeland-security uneasiness. Finding out what was happening was pretty efficient – a few searches on Twitter, a look at the local events calendars, a call or two to the neighbors…a homecoming football game fireworks display was the culprit. “Traditional media” coverage was to be found the next day, in game reviews and search engine results…but event-to-analysis lag was at least 12 hours.

Where then, and why, should we be going to find the best “hyperlocal” news as a Loudoun County resident? Is “hyperlocal” truly relevant, particularly in this area of interstitial communities, long-ranging commuters and multi-county politic, economic and government service dependencies? Can traditional publishers of general interest news and the journalists they support coexist with or ultimately become the “Internet Media” Geoff Livingston alluded to in his prognostications for the future of social media?

This particular blog is an example of a constantly evolving solution to our Loudoun County and regional news interests. While started many years ago in response to a hyperlocal “Comprehensive Planning Amendment” (CPAM) issue in the Braddock Road/Dulles South area, it’s grown to include and syndicate information about mostly business, education and community interest items not only in the Loudoun County/Dulles South region, but in Western Prince William, Western Fairfax, and other Northern Virginia areas. We broadcast information through most online social media channels (such as @loudoun on Twitter), aggregate and curate great material from Loudoun-centric news sources, citizens, businesses and nonprofits (for example via @loudoun_news), and syndicate this material as necessary to regional and national channels (for example through BlogNetNews.com, our Loudoun Times blog, @northernva_news, and many social media sites including Mixx and LinkedIn.).

We asked other prominent local bloggers and journalists who’ve routinely covered Loudoun County local and regional news what their perspectives were to these questions. For example, Dan Sousa, a self-described “old newspaper guy who has worked for newspapers for more than 30 years” relates; “When I speak to high school journalism classes and ask how many kids read a paper daily and not a single student raises their hand - then the writing is indeed on the wall! What will replace the newspaper as the "hyperlocal" news deliverer? Probably not 1,000 competing blogs, but the future may lie in a collaboration or network of these new journalists into portals that present their niche offerings to the public as part of an overall patchwork of Loudoun coverage.”

Sousa’s broad and detailed coverage of local Loudoun sports (prep/high school and youth) at http://www.vivaloudoun.com and LoudounPrepSports reflects his opinion that “even though Loudoun is home to far-flung commutes and a wide array of interests and cultures, "hyperlocal" news still matters especially in those areas closest to home such as education and high school and youth sports. Where is the next high school going to be built? What about recent crime in my neighborhood? How did the local football team do Friday night? What time is the local book fair Saturday? These are all questions that tie a community together, whether the neighbors are transplants from New Jersey, lifelong Loudoun residents or a family that recently emigrated from India.”

A very similar perspective comes from Erin Rice at http://www.suburbanfizz.com (and the organizer of the very successful Loudoun “Bloggers for Good” charity support events), who says “I've found hyperlocal news to be incredibly helpful in ad hoc but frequent and repeatable situations. I use local sources to learn about community events, opportunities, and news events. When there was a violent crime in my neighborhood, local news was extremely important. I relied on it to find out what happened, the status of the investigation, and how it affected me. As rumors circulated and panic mounted, it was local -- and reliable -- news websites that kept me informed and even influenced my behavior, suggesting ways to get involved and stay safe. The importance of local news grows as community ties grow stronger. The more skin we have in the local "game," in areas like schools, public safety, access to health care, traffic, government, taxes, real estate values all increase the dependence we have on hyperlocal news. National news is critical, but access to local information is equally important. Frankly, on any given day, construction on Route 7 or a new school lunch policy can affect my world more than any bill before congress.”

Here at Gateway to Loudoun, we’re not journalists in the formal professional definition. We are, however, recognized subject-matter experts in many areas (mostly enterprise systems engineering and architecture, social media, internet marketing and business management), and we know many other SMEs who have much to add to the intellectual conversation and analysis of Loudoun-related material. The timely and relevant insight available from these SMEs ranges from widely-covered technology issues to very local Loudoun politics, sports, education, real estate, business services and wine making. This network of SMEs and contributors is a hugely valuable source of information, and does include trained journalists. Much of our own analysis and research for use in publishing (whether for business, marketing or community use) certainly leverages the work of journalists, and much of it doesn’t – especially the more “real-time” material, or very subject vs. event-specific topics. I’ll point out that information posted by SMEs, journalists, media, bloggers and everyone else on the Internet is equivalently classified as “unverified open source” by the government when it comes to authoritative sources of information for real-time incident management operations – it’s all scanned, it’s all considered and much very quickly does become “verified” in context, on merits of trustworthiness and substantiated relevance.

Therefore, we’ve created a citizen-sourced “Loudoun Internet Media” hub of sorts - that while somewhat subjective to our interests, is published, personalized, accessible and syndicated in a manner that it can quickly, in near real-time provide a broad cross-section of Loudoun news and information from citizen and business perspectives, and routes to find more. It’s also helpful to include some advertising – this ensures the capability to keep the hub operating and brings local businesses and nonprofits to the table to communicate their own events in an equitably recognized manner. We’d expect other blog-centric Internet Media hubs to develop, and the network of blog hubs with attending links of relationship-vetted contributors and SME-vetted material to become a truly verifiable source of news as you need it in Loudoun.

While Internet search will continue to be a primary channel find a lot of this, as Google and Bing move towards more “real-time indexing” of sites like Twitter, the need for a constant destination site or “dashboard” will remain (as will, we predict, the need for the armchair dashboard – i.e. printed newscopy). Some local news sites are evolving this way, for example the Loudoun Times with its local and well-known blogger corps mix of employed and citizen journalists, its balanced use of multi-media and granular RSS feeds, its not-too-intrusive advertiser promotion, and its quickly growing and conversational Twitter presence.

Keep up with Loudoun County Internet Media AND Traditional Media sources here at Gateway to Loudoun County, through the sources and web channels of those mentioned in this article (we’ve conveniently assembled a list of notable Loudoun-news tweeters here; all media sources are aggregated under @loudoun_news), and through subscriptions to other Internet Media services who cover or syndicate what our hyperlocal knowledge community produces.

The Loudoun News BlogRoll

Here’s The List of notable, active, general Loudoun news-centric blogs to follow – not just from Loudoun, but about Loudoun.

• Gateway to Loudoun County (http://www.dullessouthonline.com/loudoun_county_gateway/)
  
• Loudoun Stats (http://loudounstats.com/) – by Tony Arko, Realtor
  
• Our Loudoun Schools (http://blog.loudounschools.org/) – by John Stevens, Loudoun School Board
  
• Loco Musings (http://www.locomusings.com/) – by Heather Flynn, Realtor
  
• Suburban Fizz (http://www.suburbanfizz.com) – by Erin Rice
  
• Viva Loudoun (http://www.vivaloudoun.com) – by Dan Sousa
  
• Living in Loco (not the old LoudounExtra one) – (http://livinginloco.blogspot.com/) – by Vicky Chrisner, Realtor
  
• Loudoun Times (A whole gaggle of great Blogs) – (http://www.loudountimes.com/blogs/)
  
• Loudoun Education Alliance of Parents (LEAP) (http://leapforloudoun.blogspot.com/)
  
• Every Restaurant in Leesburg (http://every-restaurant-in-leesburg.blogspot.com/)
  
• DC's Wine Country/Visit Loudoun (Loudoun Convention and Visitor's Association) (http://dcwinecountry.blogspot.com/)
  
• Loudoun Wildlife Conservancy (http://www.loudounwildlife.org/blog/)
  
• Loudoun Landscapes (http://www.loudounlandscapes.com/pastoral/)
  
• Realtor Ramblings (http://ginatufano.blogspot.com/) - by Gina Tufano
  
• Loudoun Scene (Real Estate) (http://loudounscene.com/) - by Danilo Bogdanovich
  

There do exist other blogs, directories and websites associated with Loudoun in one way or another, though not as focused on actually delivering news and information about Loudoun - or simply not very well-maintained or delivered. KME Internet Marketing has the entire list of Loudoun-centric online traditional and social media websites, blogs and directories, along with the return-on-investment estimates (ROIs) for local advertisers to use them (if they accept advertising)...contact us if you'd like to take advantage of this.

- Ted & Kelly

Social Media Makes a Difference - Congratulations Moms for a Cure!

Congratulations are most definitely in order for the "Moms For a Cure" Team, headed by Ari Jones, named Saturday as the 2009 Leukemia & Lymphoma Society Woman of the Year for the National Capitol Area! Ari and her team managed to raise more contributions ($139,000) over the past few months than all other local competitors in this very highly visible and important annual event. Beyond Ari's incredible energy and leadership, her team's countless volunteer hours, and of course the direct generosity of donors large and small - what may have made the difference was the synergy of online and offline activities, communication and marketing.

The Moms For A Cure online presence not only made ample use of their website, but also many social media tools and forums; from Facebook, YouTube, LinkedIn and Twitter, to Blogs, Discussions, Emails, Online News and Magazine Outlets and Internet Marketing techniques. It's fast becoming standard and required practice for nonprofit organizations and charities, for maximum online fundraising outcomes, to orchestrate and coordinate offline efforts with smart, extensive social-media driven online campaigns.

Very unique and creative fundraising tactics are easier and cheaper to implement with Web 2.0 technology and social media forums, from online raffles (like those run by our local paws4people foundation) to online pledging campaigns. Additionally, it's far less expensive and time-consuming to manage donors and contacts using such tools. Corporate sponsors and donors also find it easier to promote their involvement and harness their own online marketing machines to supplement the direct cash value of donations, attracting even more donors. What's most important for success with social media fundraising campaigns appears to be the motivation and energy of the promoters, and the consistent, orchestrated strategy of smart social media use.

Ready to leverage social media for your nonprofit fundraising activities? The KME Internet Marketing Social Media for Nonprofits Team can help.

Social Media for Loudoun Businesses - Chamber of Commerce Newsletter

(As also published this month in the Loudoun Chamber of Commerce Biz Connect newsletter)

 

As the Obama administration settles into office this year, what’s described as the “most connected ever” group of leaders are quickly focusing on how to leverage the groundswell of “social media” use and expertise demonstrated by the campaigns. Social media, proven useful in politics, is rapidly being adopted by students and families, and is dramatically changing the landscape of traditional news reporting. But is it good for business, here in Loudoun and Northern Virginia?

 

Social media may be difficult to define, but you’ll know it when you see it. It’s about talking back to the web, sharing your opinion, and participating in a multimedia dialogue among interested people in public – anonymously or not. There are many styles of online conversation and tools – from those focusing on photos or videos (like “Flickr” and “YouTube”), to reviews (like Yelp”), to those focusing on profiles, expertise or favorite bookmarks (i.e. “Facebook”, “LinkedIn” and “Delicious”). For business owners and employees, the prospect of engaging customers in a public, un-moderated dialogue (that can’t be erased) can be daunting. Local businesses typically aren’t used to this – but it’s already an expectation of most online customers.

Read more at the Loudoun Times...

Twitter Management for Gateway to Loudoun County

New picture and filtered content now at http://www.twitter.com/loudoun - for Washington DC Metro, Northern Virginia, Fairfax, Loudoun and Southern Maryland Internet Marketing, SEO and Social media tweeting, check out http://www.twitter.com/KMEintmktg .