Wednesday, December 23, 2009

Vintage 51 South Riding Restaurant - Holiday and New Years Eve Specials

Join Vintage 51 in South Riding in their Holiday and New Year's Eve specials....

Vintage 51 Family Restaurant in South Riding is the "sister" restaurant of Vintage 50 in Leesburg, and serves uniquely traditional American entrees with local, organic ingredients, along with a spectacular selection of craft beers, wines from Loudoun and around the country, and live Dulles area music.

Here's some of their specials, from their website:

Holiday Gift Cards are now available!

New Years Eve '09, Vintage 51 Style -
Vintage 51 Menu

Vintage 50 New Years Eve Charity Masquerade Ball - Loudoun Community Health Center Presents "A Night in Venice" New Years Eve 2010 -
Event information
; Order Tickets

Vintage 50 Growler Amnesty - Bring them to V50 or V51

Vintage 50 Has a New Signature Growler going on Sale in Time for the Holiday Season - click here to see it and place your order


Monday, December 21, 2009

Happy Holidays from the Redskins!

Here's to some holiday luck against the Cowboys!


Saturday, December 19, 2009

2009 KME Made in Loudoun County Awards

Some light home reading under DC blizzard conditions today...Happy Holidays and New Year!

When we started our “2009 KME Online Loudoun County Promotion Business Challenge” this year, the economic downfall was in full swing, and it was apparent that the County could use some help from its resident businesses and citizens to attract new economic investment – especially on the Internet.

While the Loudoun County Department of Economic Development (, the Economic Development Commission (EDC) and the Loudoun Chamber of Commerce are only just beginning to evolve their online marketing strategies, the Loudoun Convention & Visitors Association (LCVA - at, as an independent but government-supported entity, appears has actually made an inspired “Web 2.0” online impact in highlighting the value and attractiveness of investing for business in Loudoun. Outside of this activity and those of our own (as subject-matter experts in Loudoun County Internet Marketing and Media), there clearly existed very little substantial online activity on the part of the Loudoun business community in promoting the County.

Therefore, we challenged the Loudoun business community to use their own online assets and reach to help market the County as a great place to invest in business. That’s the core tenet of what’s now our 2009 KME Made in Loudoun County Online Business Leadership Award. "Award" winners will receive some free public recognition and online marketing exposure of their business (a purely voluntary and non-monetary recognition by us), in Loudoun County and the Northern Virginia/Metropolitan DC region.

After a year, it’s become evident that the only local industry (besides Online Marketers like us) most actively, aggressively and successfully promoting the core economic values of Loudoun County is the Residential Real Estate industry. This is probably to be expected, for by promoting Loudoun and its work/life values, real estate property is therefore more valuable. It was, however, interesting to discover that the Loudoun business community, aside from Real Estate, simply does not actively and voluntarily help to promote Loudoun online to the outside world – rather, it relies on the local EDC and Chamber of Commerce. Not only are real estate agents and brokerages most actively using the Internet and Social Media to cover and distribute Loudoun-centric hyperlocal news and information, but they’re also the only businesses who specifically call out Loudoun advantages to home owners and investors on their websites.

Note that the Commercial Real Estate industry did recently get a boost from the Loudoun Chamber of Commerce in late October, with their “Virtual Realty Tour” under the catch-phrase “Loudoun – Land of Opportunity”; but aside from a single Washington Post article and a few local media announcements, this marketing message was no further distributed or promoted online. A great comment from this forum came from a panelist who said “I still feel Loudoun doesn’t have a corporate image”. We’d point out that successful corporate and government images these days absolutely require a well-formed and actively maintained Internet presence, across ALL online media channels.

An excellent example of this can be found right to the east...the Fairfax County Economic Development Authority has made a lot of recent investment in its online presence and advertising. Add to this a recent announcement by Prince William County to form a public/private Economic Development Task Force to “rethink” the county’s current economic development strategy; Northern Virginia’s government-driven online business promotion and marketing competition is likely to get very competitive, very fast.

The recent Loudoun Chamber of Commerce Small Business Awards ceremony was another great opportunity to promote Loudoun businesses and market the economic vitality of the county – but unfortunately, no online or offline marketing of the event and winners was actually executed until many days after the awards – in fact, it was impossible to actually learn of the winners online until Leesburg Today’s video news update the Saturday afterwards.

The “Search Engine Optimized” (SEO) phrase we initially selected through marketing techniques was “Loudoun Virginia business DC location great community invest”. This keyword phrase was designed to catch most online instances of Loudoun businesses promoting the County. We searched the Internet using this phrase and many variations, using Google, Bing, Yahoo, SocialMention, Twitter, YouTube, etc. After monitoring this phrase and related ones for the past year, and filtering out all results that are either not relevant (for many reasons) or are directly attributable to our own efforts (or those of our clients who already promote Loudoun County, like Ingrid Myers, Northern Virginia Realtor), we can name this inaugural year’s Made in Loudoun award winners – note the winners are as reflected in online search results for the Loudoun business investment terms and topics we covered. For this first year of our initiative, there’s no absolute clear winner – so we’ll promote the single group of winners – the “KME Made in Loudoun Business Leaders”.

The “KME Made in Loudoun Business Leaders” are, in no particular order:

  • Danilo Bogdanovic and Tony Arko (Market Advantage Real Estate)
  • Heather Elias (Century 21 Redwood Realty)
  • Kelly Gaitten (Prudential Carruthers Realtors)
  • Marilee Murphy (Long & Foster Real Estate)

Profiles and comments from two of our winners...

Danilo Bogdanovic ( - - two of the originial Loudoun real estate blog sites.) Real Estate Consultant and REALTOR with Market Advantage Real Estate, specializing in real estate consulting and sales in Loudoun County/Northern Virginia. Focused on staying on top of today's housing market conditions and the latest technologies and tools in order to properly serve the best interests of buyer, seller and investor clients. Currently serving on various committees at the local and state REALTOR association level.

“Loudoun is an attractive place to relocate your existing business or to start your new business for a number of reasons. (1) The proximity and accessibility to the rest of Northern Virginia, Washington, DC and Maryland; (2) lower cost of real estate/rent (residential and commercial) than Fairfax County, Washington, DC and many other neighboring areas; (3) short and long term future growth within the county (residential and commercial sector; (4) demographics of county residents including median income; and (5) the strong need for more businesses in the county to serve the growing needs of local residents.”

Heather Elias ( - “It's not just crazy talk!”) LoCo resident, wife, mother, and full time real estate professional and blogger with Century 21 Redwood Realty in Ashburn.

“Aside from LoCo's obvious close proximity to Washington DC and all of the benefits that entails, the people of Loudoun County are tremendously supportive to local businesses and extremely loyal. I love how Loudoun flows from an urban hub of activity in the east to beautiful vistas in the foothills of the western part of the county; there is something for everyone here”.

Note that no businesses we could find on the Internet, other than ourselves and these Realtors, significantly and explicitly promoted Loudoun County online as a great place to invest in, and move a business to – using online marketing techniques. We did find a few very appealing accounts of life and business in Loudoun on various other sites, but these were either too far down in the rankings to matter, or simply not optimized appropriately to reflect the intentions we were seeking. A notable cadre of local bloggers, Loudoun tweeters and social media experts are actively representing and highlighting Loudoun news and life online, but not necessarily with consistent, explicit or implicit Loudoun County business marketing messages.

What does this all mean? It’s essentially a 2010 New Year’s wake-up call to Loudoun’s business community, and the media, associations and government departments that cover or represent them. It’s also a great pat-on-the-back to all Realtors and Brokers who tirelessly promote (online and offline) the advantages of their local communities to incoming residents and businesses. It’s time to start promoting not only our own businesses, but those of our neighbors and the overall Loudoun County business environment.

For local and regional media, start evolving your hyperlocal news coverage by partnering with those who already know what’s going on around the county, and report about it online – i.e. the Real Estate community and those that market or represent them. It’s actually pretty easy – simply write, online, about how great investing in Loudoun County is, and how the community and business climate is working for us. Write this not on glossy printed brochures, full page color newspaper advertisements, in graphic-only banner advertisements (i.e. “banner ads”), buried in emails or on roadside signs – but write this on our collective high-traffic websites, blogs, twitter, LinkedIn, Facebook and other Internet Media assets.

Ask your Loudoun Realtor, or Loudoun Internet Marketing and Media Firm, what you can do to promote your business and the community it represents. Search your website for the term “Loudoun” – hopefully something positive pops up, or will, soon – and your business will be the winner of the next valuable and prestigious “2010 KME Made in Loudoun County” award!

Made in Loudoun ™ is a marketing trademark of KME Internet Marketing, Loudoun County, VA.


Sunday, December 13, 2009

Jumpstart Your 2010 DC and Northern Virginia Business Goals - KME Internet Marketing and Media Workshop - Jan 29th

Learn Integrated Online Marketing/Advertising, Branding, Web Design, SEO, Social Media, Analytics and Internet Video - in Northern Virginia, DC metro area.

As 2009 draws to a close, it’s become very apparent that 2010 will continue to be an extremely challenging year for businesses seeking new customers, and new ways to market and advertise their brand and services. As well, the ability of Northern Virginia and DC-area professionals to effectively learn and leverage new Online Marketing and Internet New Media/Web 2.0 skills is hampered by the current lack of expert yet cost-effective, local and hands-on Internet Marketing/SEO training. Add to this the dizzying proliferation of Social Media publishing and analytic tools, the rapid change in the search engine technologies and video media industries, and the quickly-growing competition for eyeballs and click-throughs from the web – it’s about time for some local solutions.

Local Internet Marketing and Media Workshops

KME Internet Marketing (KME) in the DC metro area is holding the first of an upcoming series of professional Internet Marketing and Media Workshops on January 29th, 2010 – from 9AM to 2PM, at Trivision Studios in Chantilly, VA.

KME is the region’s industry leader in providing cost-effective yet engineering-grade solutions for online marketing, social media optimization and analytics-driven Internet marketing management. Trivision Studios is a full service global creative design, branding and media production group, operating a 12,000 square foot, state-of-the-art studio facility complete with staging, lights, cameras, two-story loading dock, meeting space, media room, and omnimedia edit suites.

Melanie AlnwickOur special guest Workshop lead is Melanie Alnwick, an instantly-recognizable local DC TV anchor, reporter and journalist. Melanie will be providing significant insider-knowledge and guidance regarding attracting broadcast media attention to your business and story, preparing for interviews, producing and submitting highly-effective video for broadcast or online business purposes. Kelly McLaughlan, CEO of KME Internet Marketing, will lead sessions on SEO, PPC and Google Analytics. Trivision Studios will provide corporate branding and web video production and distribution expertise. Ted McLaughlan - Enterprise Information Management and Media Architect - will provide professional insight into Digital Asset Management and Internet Media Distribution.

What You Get

This packed 5 hour hands-on Internet Marketing and Media workshop will deliver a package of information and guidance you can immediately use, including:

  • Online Branding and Creative Design
  • Search Engine Optimization (SEO) and Website Reporting (Google Analytics)
  • Digital Asset Management, Optimization and Distribution (RSS) – for Advertising and Marketing
  • Pay-per-Click (PPC) Search Engine Marketing (SEM) – Local and Regional
  • Social Media Optimization and Reputation Management – Twitter, Facebook, LinkedIn, YouTube
  • Online Web Video Production and Optimization
  • Harnessing and attracting Broadcast Media Exposure

There simply doesn’t exist a more comprehensive, experts-led, cost effective or personally-tailored workshop event in this area for business owners, marketing and communications managers, journalists, new SEO/SEM professionals or other technology and new media practitioners. Don’t bother with online, out of state webinars or academies, online or offline degrees costing thousands of dollars from questionable sources, community-center seminars by industry amateurs, or other less-than-professional sources for a rapid, intense and ultimately valuable infusion of truly local Internet Marketing and New Media knowledge.

  • Where should I post my advertisements online?
  • What are the short and long term priorities for better search result rankings, for my website?
  • What are the keys to successful PPC investments?
  • Is my marketing budget being spent wisely, integrated and balanced across relevant channels?
  • How can I make sure my brand supports my marketing goals?
  • How do I use reports and analytics to support my marketing objectives?
  • How much time should I spend on Social Media, and why? Can or should I do this myself?
  • Can my web designer deliver SEO services?
  • What should I do to get free, effective exposure for my business in the press or news?
  • What should be in my marketing videos?

We’ll explore these questions and collaborate in the workshop sessions to arrive at the best answers for you and your business in the Northern Virginia, DC or Suburban Maryland region. You’ll get some immediate answers, some strategies to follow and resources to help.

Who Will Benefit the Most?

  • Local and regional business owners whose websites haven't demonstrated success in drawing highly targeted traffic for more sales
  • Affiliate marketers who want to increase conversion rates by getting their product pages to come up higher in search results
  • Webmasters, graphic designers or photo/video experts who want to offer their employer or clients more comprehensive services – not just website building, creative design or basic media products
  • Bloggers, writers and journalists who need their content distributed and ranked high in search engine results
  • Anyone who wants to make a career change – to work in-house as an SEO/SEM specialist or begin SEO consulting by learning the latest SEO techniques
  • Marketers, Advertisers, Communications and PR professionals in a highly competitive industry who are under pressure to increase their brand’s visibility to reach the correct audience, while keeping costs under control

Take charge of your business marketing and advertising budget, get involved in the Web 2.0/Social Media evolution, promote and protect your brand on the Internet!

For more information about the KME Internet Marketing and Media workshop, including upcoming dates, times, location and registration, visit KME Internet Marketing – SEO Training and Education.

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Wednesday, December 09, 2009

Loudoun, Dulles District Budget Community Meeting

Announcement from Stevens Miller, Dulles District Supervisor, Loudoun County

FY 2011 Budget Community Meeting Tomorrow Night

Don’t forget! 12/09/2009 (Wednesday night) is the first district community meeting about the budget at Legacy Elementary School. It will be an interactive, town hall type meeting. I hope you are able to attend and share your opinion about funding priorities.

Wednesday, December 9th, 2009 at 7pm
Legacy Elementary School - Cafeteria
22995 Minerva Drive
Ashburn, VA 20148

If you are unable to attend tomorrow evening, please consider coming to one of the other Dulles District community meetings:

Tuesday, December 15th at 7:00 pm, the Nature Preserve in Broadlands
Wednesday, December 16th at 7:00 pm, Mercer Middle School in Dulles South